The History of Black Friday

Trying to Make it Out

Some retailers are managing to adapt to the times. With smart ad campaigns, integration of e-commerce capabilities, and price-matching policies have allowed some companies to claw their way back into relevancy again. But the model simply isn’t sustainable. Even Macy’s in 2017 announced that it would close a number of its flagship department stores, many of which are over a century old.

Trying to Make it Out

Unfortunately for retail locations and businesses focused on brick-and-mortar sales, consumers today can choose when, why, and how they purchase their items. Without ever even looking in a store window.