First Date That Launched A Multi Million Dollar Business

It was Not Some Random Stunt

Knowing how important this single move would be, Lee took the endeavor very slowly and methodically, carefully planning each stage. Fortunately, he did everything with the blessing of the Archdiocese of Rio, who blessed him and even gave him direct access to the bottom of the statue.

It was Not Some Random Stunt

Besides just creating a huge wave of interest, the publicity stunt also provided them a proof of concept, and even developed an organic social group all based around the idea of traveling in your 30s and 40s.