First Date That Launched A Multi Million Dollar Business

Posted by Josh

Big Events and Strong Selfie Game

With the 2014 World Cup set to start in June in Brazil, Lee thought up a genius idea how to get their brand noticed. He had seen a picture of several workman on top of the famous statue of Christ the Redeemer, and saw how incredible the views looked. After convincing the Brazil Tourist Board to allow him to go up there as well, he took an incredible selfie from up top, almost 2500 feet above the city.

Big Events and Strong Selfie Game

Just as he hoped, the photo went completely viral, with over 50 million clicks across social media. IT also led to interviews with news outlets from around the world, and most importantly, drove a lot of traffic to their site.