The History of Black Friday

Alternative Days to Support Your Local Businesses

One of the more recent developments is Small Business Saturday, which was created in response to the massive retail boons that companies receive on Black Friday. Though the actual effectiveness of this strategy isn’t too widespread, it is catching on though being very localized. Sites like Etsy are great places to look on such days for worthwhile deals.

Alternative Days to Support Your Local Businesses

American Express sponsors the event annually, in an attempt to convince consumers to begin their shopping at local retailers, before going to bigger stores, and many offer special deals of their own.