Incredibly Creative and Unique Billboard Ads
Advertisements are a part of our everyday lives, and you can find them absolutely everywhere. From your television to your smartphone, there isn’t a day that goes by where you don’t see a video or image trying to sell you something. One form of advertising that has existed for decades is the billboard.
If you’ve ever been on a road trip or were just taking a short trip down the highway you’ve definitely seen a good handful of them. Most billboards are generic and only contain an image and some text, but some businesses think outside the box when it comes to their designs. Here are some of the most creative and unique billboard ads from all kinds of brands and businesses.
62. Hair Loss as Depicted by a Billboard
Hair loss is common among many men, and this billboard will undoubtedly resonate with most who are dealing with it. Hairclub is a company all about hair regrowth, replacement, and restoration, which you probably were able to guess immediately upon looking at this billboard. The first layer of the sign appears to be slowly peeling away to reveal a hairless head.
62. Hair Loss as Depicted by a Billboard
It’s the perfect way to symbolize the way people slowly lose their hair, it’s instantly recognizable for people with or without hair. The number on the sign was probably overwhelmed with callers looking to restore their hair after they had seen this ad. Bonus creativity points to Hairclub for making use of the material of the billboard itself.
61. You Could Stare at this Sign for Hours
The company behind this cool billboard is DHL, a delivery service that wanted to show that they will deliver your package no matter how complicated the route. To accomplish this, their advertisers used a visual that many people are already familiar with; a maze. The ball within this labyrinth rolls smoothly from point A to point B, no stops or u-turns necessary.
61. You Could Stare at this Sign for Hours
This is the kind of billboard that could have people staring at it for a long time, just watching as that little red ball rolls through to its destination. And having people pay close attention to your ad is exactly what any advertiser wants, mission accomplished with this one! This was a brilliant concept to deliver the message “always the right way”.
60. Days Spent in a Hospital Bed
Here’s another highway safety advertisement that shows all drivers what the reality of not following the speed limit could look like. Instead of using the visual of a car accident, they display the number of days you could spend in a hospital bed should you get into an accident while speeding. Not a very pleasant reality, this will definitely get people to think twice before flooring it.
60. Days Spent in a Hospital Bed
It’s a very grim message, but an important one if it gets people to follow the speed limit. This police department definitely made a good decision with this clever sign. Hopefully, people will take their lives, and the lives of others, more seriously when they get behind the wheel.
59. This Conditioner Can Untangle Anything
Not all billboards need to be on a pole on the highway, as this hair conditioner ad is clearly demonstrating. Rejoice is a brand of conditioner that wanted to show how their product can detangle hair from root to tip. They cleverly placed this giant comb in a tangle of electrical wire, which shockingly resembles strands of tangled hair. There really isn’t a better placement for an ad like this.
59. This Conditioner Can Untangle Anything
They took the traditional billboard in a totally different direction, while also allowing people to visualize the problem that they want to solve. It’s also a lot harder to overlook than your standard highway sign, there’s no way people wouldn’t notice a comb on an electric pole.
58. These Colors are as Natural as They Come!
You don’t even need an explanation to understand what this billboard is advertising. Kolston is a brand of hair dye that advertises the natural look of their product, so it makes sense they would want to incorporate the environment into their billboard. As you can see, no matter what the background of this billboard is, it will always be reflecting nature perfectly!
58. These Colors are as Natural as They Come!
From sunrise to sunset, whether it’s day or night, the hair color of this illustrated woman will never look artificial, which was exactly the message Kolston wanted to get across. It’s a pretty interesting way to draw people’s attention while still keeping the billboard simple and straightforward. Bottles were probably flying off the shelves in the city this ad stood in.
57. How to Advertize Water Waste
Environmental messages can be hard to get across, especially since they are not selling products that people may find interesting or exciting. Not to mention that the damage we do to the environment in our daily lives isn’t something we enjoy thinking about. In order to be effective, these ads need to be super creative and eye-catching, otherwise, their message is at risk of being overlooked.
57. How to Advertize Water Waste
We think this ad went above and beyond to stand out and deliver a strong message. After seeing this sign you’re likely to imagine the amount of water you waste on a regular basis. Hopefully, the people who saw this sign will reconsider their habits and rethink their water use.
56. All You Can Eat Rest Stop
Here’s a clever advertisement that definitely got a chuckle from every driver who drove through it. This business cleverly used the location of this tunnel on the way to their location. Using this photo of a woman’s open mouth they made it look like she is consuming every car that drives through. Similar to the way a customer of their restaurant would vacuum up their plate after their second trip to the buffet table.
56. All You Can Eat Rest Stop
What better way to show that your restaurant LITERALLY serves all you can eat? They are certainly not trying to shy away from it. Though hopefully, the food they’ve got on the menu tastes better than the cars driving down the highway!
55. Just Make Sure They Don’t Switch to Celcius
What’s the one thing you can’t get your mind off on a hot day? That’s right, an ice-cold beverage. But what kind, and where should you go to get it? Well, this sign has all the answers to your problems, as well as a constant reminder of just how hot it is outside. Of course, this sign wouldn’t work as well in the winter months.
55. Just Make Sure They Don’t Switch to Celcius
But in the summer it’s absolutely perfect. When the temperature reaches the high 90s you have that many reasons to head to McDonald’s and pick up an ice-cold Coca Cola! This sign knows exactly how to tap into people’s emotions during the hottest months of the year and gear them towards buying their product.
54. Anything Can Be a Puzzle
That ugly pile of rubble and concrete doesn’t need to be an eyesore. Ravensburger’s Puzzle has figured out a way to turn what would otherwise be an obstruction into a creative way to advertise their product. It may look like an old pile of rocks now, but if you put it together in the right way it becomes a building, exactly the way a puzzle works.
54. Anything Can Be a Puzzle
What an unusual yet perfect tie in. Instead of using traditional advertising methods, this company went outside what was expected of them and ended up making something beyond original. If you weren’t into these types of complicated jigsaw puzzles before, you might consider going out to buy one after seeing this!
53. For Mascara that Doesn’t Run
This creative billboard was actually designed to interact with the weather! At first, it just seems like a regular woman wearing makeup, mascara included among the other usual beauty products. But once a drizzle picks up, you’ll notice the mascara on one of her eyes begins to run, a problem that many women are most likely familiar with. However, the mascara on her other eye remains intact.
53. For Mascara that Doesn’t Run
That’s because Max Factor wants you to know how waterproof their mascara is, how it won’t run and stain your face even in the harshest of rainstorms. The way the sign is affected by the real world only makes it that much more interesting, there was clearly a lot of thought and ingenuity put into this one.
52. A Smooth Shave, Whether it’s Your Lawn or Your Face!
No one likes a bumpy shave, but this three-dimensional ad does an excellent job of showing what a smooth even finish they leave behind. Bic might be a recognizable brand but that doesn’t mean they want to pump out generic-looking billboards, they still strive to stand out. They managed to show what their razor does in an inventive way, and they hardly used any part of the billboard itself!
52. A Smooth Shave, Whether it’s Your Lawn or Your Face!
After all, if it can trim the grass on that field that well, just imagine how smoothly it can shave your face (or even your legs if it’s been long enough)! The billboard is really the secondary aspect of this amazing ad, which only makes it all the more unique and memorable.
51. Which Way to the McDonald’s?
Mcdonald’s is such a recognizable brand that they don’t even need to write their name on their billboards. Heck, in this billboard they only have a fraction of their logo on display, and everyone and their mother would still recognize it! Anyone driving down the highway would be able to figure out who put this advertisement up, and of course, where they might find the nearest McDonald’s.
51. Which Way to the McDonald’s?
This concept is brilliant because it uses the existing curve of the Mcdonald’s yellow arches to show what direction motorists should go if they want to grab themselves a bite to eat. And yet it only has two colors and three short words. Brilliant and risky marketing, way to go McDonald’s!
50. Just Three Words: Open at Night
Sometimes less is more, and in the case of this McDonald’s ad that saying is definitely true. Working with only a blank red billboard and two illuminated yellow lamps, the designer of this ad managed to create a straightforward message with the utmost simplicity. It definitely helps that the McDonald’s yellow arches are as recognizable as they are, so you don’t need to say a whole lot else.
50. Just Three Words: Open at Night
You’ll know what this sign is all about no matter what distance you manage to spot it. The most brilliant part of this ad is that the lamps would only shine once it’s dark outside, which is exactly the time McDonald’s wants to reel people in with this billboard.
49. Hate Dropped Calls?
At first glance, people might look at this billboard with confusion as there seems to be a huge chunk of it missing. But that is exactly what is most likely to get people to examine this ad a little closer, and once they do the advertiser will have already captured their attention. Cingular might have taken a chance with having a whole word miss from their ad, but it most definitely paid off.
49. Hate Dropped Calls?
Not only will this billboard capture the attention of people far away but also grabs looks from people walking down the street, the kind of people who wouldn’t usually strain their neck to look up at a sign. This is definitely a win-win for Cingular, this ad won’t soon be forgotten.
48. How Fresh are These Salads?
McDonald’s is back, and this time with an advertisement that veers away from the usual products they sell. Instead of burgers and fast food, they want to let everyone know about their new selection of salads. Most people might be hesitant to go for a salad at a fast-food place, something McDonald’s was no doubt aware of. It’s no wonder they opted to use greenery in this ad.
48. How Fresh are These Salads?
It really puts the idea of “freshness” at the forefront of people’s minds. They’ve even put aside their trademark yellow and red colors when designing this sign, and instead chose colors with a more natural, earthy look. A smart choice if they wanted to sell out on salads instead of having them wilt on the counter.
47. The Shock Factor: Netflix is a Joke
At first glance, this billboard is a little shocking. After all, why would anyone spend the money just to insult Netflix, a brand that everyone loves? Could it have been a jealous competitor looking to take them down? Well, whether you believe it or not, this billboard was actually put up by Netflix themselves! This ad campaign was created to get people talking about the streaming service, and it certainly worked.
47. The Shock Factor: Netflix is a Joke
The message is also tied into the fact that, over the past few years, Netflix has been branching out more and more into original stand up comedy from large and small scale comedians, hence the “joke” in the billboard. What a unique way to direct people’s attention.
46. Cleans Pores. Fights Pimples.
Having trouble with pimples or blackheads on your face? Well, this company wants you to know that their pimple cream does the deepest cleaning your pores can handle! It’s almost as if there is a little man scrubbing the pores in your face, but not literally, that would be a pretty creepy thing for a product to do. This cream most likely works a different way.
46. Cleans Pores. Fights Pimples.
Creating an aesthetically pleasing and memorable ad for pimple cream can be quite the challenge, especially because it’s something that people can be quite sensitive about. Without showing any actual zits, blisters, or acne scarring, this company managed to get the message across while still thinking out of the box.
45. You Can Turn Any Car into a Convertible
At first glance this billboard may seem confusing, after all, how can you turn a car into a convertible if the top doesn’t roll down? The answer to that question is a lot more morbid than you’d think, but it definitely gets the message of road safety across to any driver who might see it. As you can see, the second sign tells you everything you need to know.
45. You Can Turn Any Car into a Convertible
“You can turn any car into a convertible” becomes “tailgating a truck can turn any car into a convertible”. A pretty shocking idea that will likely cause people to reconsider before they make any risky moves on the road. It might be a scary message but this ad makes it clear in a slightly softer way.
44. Get Them Off Your Dog
Now this billboard has a bit of a twist to it. Instead of being placed high up on the highway, it’s actually on the floor of a large building. The people walking over it probably won’t get the message, but the people looking down on it sure will! It would be pretty hard to miss what appears to be a giant dog scratching itself.
44. Get Them Off Your Dog
This product is obviously a flea and tick spray to get pests off of your dog. When you look down at this ad, the people below appear to be the little bugs that plague this poor dog’s fur! What a cool way to make the people passing by a part of the ad itself
43. We All Recognize that Feeling of Shame
We all know what it’s like to wake up in the morning and discover that we’ve sprouted a pimple. The mere image of one of these unwanted blemishes is enough to make anyone recoil in disgust, which is probably why most skincare ads don’t want to show them outright. But Pond’s has figured out a way to channel our zit related shame without grossing us out.
43. We All Recognize that Feeling of Shame
What’s the number one thing you want to do when you discover red spots on your face? That’s right, you want to hide your face. Pond’s is here to remind you that there’s no need for hiding away, just so long as you cleanse with their face wash. This is a pretty original way to send a common message!
42. A Highway for a Real Hot Rod
Who doesn’t remember playing with Hot Wheels as a kid? The classic toy hot rods with flames on the sides could be driven on all kinds of surfaces, all while you fantasized about being a NASCAR driver. Well, Hot Wheels is definitely staying true to their brand, connecting their billboard onto a stretch of highway.
42. A Highway for a Real Hot Rod
The advertisement features a pretty extreme loop, the same kind you might find in one of their playsets, but not the type you would find on a regular road. The out-of-place racing track only makes it stand out even more. We bet any kids who passed by this poster in their parent’s car were just BEGGING to be taken to the nearest toy store and pick one up!
41. The Strongest Teeth in the World
This toothpaste advertisement could not have created a stronger message about how their product makes teeth tougher than kryptonite. After all, could someone with anything less than Superman strength teeth be able to chew the paper right off a giant billboard? We think not. Formula toothpaste has certainly got a great idea going on here.
41. The Strongest Teeth in the World
Despite the message this billboard is trying to give off, we do not suggest anyone try to tear any signs with their teeth. If you try this at home you might end up taking a trip to the dentist very soon. The image is only symbolic, not to be taken literally! Use your teeth on edible things online, no matter what brand of toothpaste you choose.
40. Tailgating Isn’t Worth It
Advertisements that alert drivers about the dangers of the road can often be very shocking, so much so that people often look away from them. In order to make sure their message is taken seriously, it’s super important that the visuals be obvious to everyone behind the wheel while also not being too graphic. This poster makes it incredibly clear what might happen if a driver starts tailgating without any of the blood splatters.
40. Tailgating Isn’t Worth It
The way they use the material of the billboard is really imaginative and creates a visual that seems a whole lot more real than just a photo of a regular accident. Hopefully, everyone on the highway who saw this poster got the message!
39. The Entire Sky is on Sale
There’s nothing like something creative and simple to get a message across. After all, what does an airline actually sell if not access to the skies themselves? And it’s crystal clear that these clear blue skies are on sale, at least to travel through them. No one can actually purchase the sky, we wouldn’t make any inquiries about that.
39. The Entire Sky is on Sale
This is certainly a clever way to get people to notice your billboard, while at the same time using the surroundings its place in. The sign is almost indistinguishable from the space around it (aside from that red SALE sign, that is). Is that sale still going on? There are a few vacation destinations we’d love to go to!
38. Sometimes the Simple Ads Have the Biggest Impact
This billboard right here took the ultimate risk and went for an ad so simple that you can’t possibly miss the message! This Mammoth ski resort opted for a completely clear, white billboard, featuring only their logo and slogan in the corner. The only addition it needed to get its message across was a man doing a flip on a snowboard.
38. Sometimes the Simple Ads Have the Biggest Impact
Your mind instantly jumps to the image of huge mountains covered in white snow, the kind that are perfect for all kinds of winter sports, snowboarding included. Without showing any photos of a ski resort this advertisement was able to take you there, you’ll probably want to book a room as soon as you arrive home.
37. Only the Best Films Make It
Motorists who passed by this poster were probably fascinated when they saw the man in the photo was crying real tears! Well, maybe they weren’t actually real, but they certainly look like they are. This was an ad for the Calgary International Film Festival, and as you can probably guess, they settle for nothing but the best! If your movie isn’t going to make audiences sob hysterically then you better not bother entering it.
37. Only the Best Films Make It
If you had attended this film festival you would probably expect to be leaving with a face very similar to the man on this poster. Thankfully your crying face would NOT have to be seen by everyone driving down the highway.
36. See Both Sides of the Story
This intriguing advertisement uses both sides of the building to send a message. On each side of the building there’s an image that shows an incomplete story, it’s only when you see both sides together that you get the whole picture. This BBC ad is showing us that without both images we don’t have a complete story, something they seek to avoid in the reporting that they do.
36. See Both Sides of the Story
So if you want to get the full picture when it comes to world news, you better tune into their channel and watch! This was a pretty clever way to demonstrate the way a good news outlet is supposed to work, by showing viewers every angle of the events being reported on.
35. McDonald’s for Every Hour of the Morning
McDonald’s is one of the most recognizable and popular fast-food chains out there. Despite the fact everyone already knows who they are and what they do, they spare no effort when it comes to creating unique advertisements like this. In this case, you have a sundial that suggests a number of delicious foods you can pick up at Mickey D’s at all hours of the morning!
35. McDonald’s for Every Hour of the Morning
Motorists with grumbly stomachs could turn to this sign to get suggestions for their first meal of the day. On the road at 7am? This poster will refer you to a delicious breakfast sandwich. Got a later start to the day? Why not a bagel! The possibilities are truly endless, and they got that message across perfectly.
34. Share that Bottle of Cola with a Friend!
Coca Cola makes a lot of their branding about people sharing their drink. Apparently, this particular bottle of coke was so tempting that the models on either side of the poster just had to have a sip! Rather than having the advertisements around their poster overshadow it, Coke decided to use them in order to make themselves the center of attention.
34. Share that Bottle of Cola with a Friend!
Now that’s what we’d call an ad that dominates its domain. Anyone who had a look at this poster on the subway probably began to crave a cool bottle of coke. Out of a glass bottle, of course. Why does Coca Cola taste so much better out of a glass bottle? That should be their next ad campaign.
33. Is that Extra Strength Tape?
Signs not holding itself up well enough? Well, has this company got a solution for you! If there’s one thing most humans are aware of it’s that duct tape can do anything, and apparently, that also includes holding a road sign together. Is there any better way to demonstrate its almighty strength? We love billboards with this kind of three-dimensional quality, and we’re sure you do, too.
33. Is that Extra Strength Tape?
This was a really cool way of making a regular billboard really stand out, while at the same time showing exactly what the product is capable of. Even though that might not literally be a giant roll of duct tape up on that billboard, we’re sure people got the message!
32. Organizing the Wildlife
If you live by the beach or in a big city, you’re bound to notice some life in the skies. Some people even make watching and recording them a lifelong hobby. Others enjoy photographing the fowl that frequent their neighborhoods. One thing we never thought of doing is organizing them. After all, they’d be pretty difficult to catch.
32. Organizing the Wildlife
But you can organize anything with the right office supplies, right? It almost looks unnatural to see these three breeds of birds next to each other. Is it possible for the three of them to hang out in the same place? Animal experts, this is your moment to weigh in.
31. Making Use of Outdoor Accessories
The city is a place with seemingly perpetual construction. Either the streets are being worked on or a new building is in the process of being build. The time of year doesn’t matter, there’s always some kind of drilling, hammering, or bulldozing being done. Advertisers have decided to take advantage of these construction nuisances and turn them into a kind of art.
31. Making Use of Outdoor Accessories
Now they serve an aesthetic purpose instead of looking like an ugly obstruction! Plus, they remind you of that New Year’s resolution you made about going to the gym at least once a week. Though perhaps you didn’t want to be reminded of that when going out for donuts!
30. Only Works During the Day
Let’s be real, we all love junk food. We know it’s bad for us and we shouldn’t eat it every day, but it’s just so darn good. Sometimes we opt for slightly healthier options when we can’t beat our snacking habits. Baked chips are often considered a healthier alternative to fried ones. This chip company is emphasizing that quality.
30. Only Works During the Day
The only downside to this is that it wouldn’t work during the day. But perhaps that was their intention. Who thinks about eating chips in the middle of the night anyway? Okay, we all do every now and again, but they’re really more of a daytime snack!
29. Seeking Thrills?
Billboards are often easy to overlook due to their uniform shape. It’s easy to phase out the words and colors on the dozens of rectangular signs on the highway. But what if they looked just a bit different, would they catch your attention then? Maybe they remind you of the twist, turns, and curves you might experience at a thrilling amusement park.
29. Seeking Thrills?
Admit it, this sign made you want to ride a roller coaster, didn’t it? Six flags used a familiar shape to remind people of the excitement they’re seeking. Driving day in and day out can get boring, this is the perfect wake up call to take some time off and have fun!
28. Simple and Straightforward
Sometimes billboard ads make us think about a company’s ulterior motive. Is their creative sign trying to make up for a lack of quality? Maybe it’s trying to make us forget about a recent scandal? Usually businesses want us to keep our minds on their product or service, but sometimes we have to wonder. This company is making it clear that there’s no need to speculate.
28. Simple and Straightforward
They didn’t hire a marketing team, creative designer, or any extra crew for this billboard. They’re too busy focusing on customer service. Then again, they still had to pay for the advertising space. Are they true to their word or is this just some publicity stunt? You’ll have to find out for yourself.
27. Too Hot to Handle
People who genuinely love spicy food will never end their search for the best hot sauce. They probably have at least three bottles in their fridge, and will proudly recite the Scoville scale of each of them. These are the kind of people who will gladly bite into a raw jalapeno. If you want to pique their internet, you have to go big.
27. Too Hot to Handle
Fire is a pretty safe bet when it comes to advertising hot sauce. This stuff is so strong it burned through the billboard! It’s a genius idea that’s bound to catch the attention of spice lovers. Hot sauce fans typically consider Tabasco to be weak stuff, but maybe this ad will have them reconsidering.
26. She Can Draw Anything
Is there any limit to a child’s imagination? This ad seems to suggest there isn’t. If you’ve ever talked to a kid you’d know their brains beyond imagination. They’ll tell you about their imaginary friend who just happens to be a bird, airplane, palm tree hybrid. Oh, it also lays plastic eggs with prizes inside. Having trouble picturing it?
26. She Can Draw Anything
Well, if you give a child some drawing materials they just might be able to show you what they mean. Nurturing a child’s creativity and artistic ability is important. If you start them off young they’ll be able to foster that love of drawing their entire life.
25. The Advertising Awakens
Disney acquiring a property like Star Wars was a huge deal. As if the Mouse wasn’t enough of a media giant. Star Wars is one of the most recognizable properties worldwide, and Disney definitely wanted to show that off. Their new space-y addition to Disneyland just had to be advertised, and we think this was a great way to do it.
25. The Advertising Awakens
What’s more iconic than a lightsaber? It’s probably one of the franchise’s most exciting creations. This dual billboard design really catches your eye with Kylo Ren’s unique weapon. Throw a stormtrooper in there and everyone’s on the edge of their seat. You’ve got our attention, now impress us!
24. Just the One Tooth
Walk into any pharmacy and you’ll find dozens of the same type of product. Toothpaste is a necessity item that we all need to purchase every now and again, but which do we choose? Really we just want clean teeth and fresh breath. Will any brand do? Well yes, unless what you’re looking for is a pearly white smile.
24. Just the One Tooth
If that’s the case then Colgate is the way! At least according to this billboard it is. We’re wondering if the effect works as well in the daytime. We’re guessing they all look more or less the same when the sun is up. But come nighttime and that one tooth really shines!
23. Fit All That Junk in the Trunk
Different ads are needed for different types and brands of cars. Some like to flaunt their power and speed, others prefer to emphasize the sleek and luxurious design. But some cars are purely there for function. Families need to drive around with a trunk full of stuff, plus enough seats for the kids. This vehicle is poised to be the perfect solution.
23. Fit All That Junk in the Trunk
Any parent will tell you that packing for a trip is a nightmare. You’ve got to be a Tetris expert just to fit everything in the car! But this Honda seems to say that, no matter how much junk you’ve got, it’ll fit inside the car. So don’t be shy, take that extra cooler of sandwiches on the road!
22. The Real Meaning of Trust
The people passing by this billboard might need to do a double-take, as it looks like a giant hand with a wrench is holding up this sign! Pretty impressive detail there, we must admit, and it really goes a long way to make this advertisement stand out. Those who know their way around the toolbox will have one brand name in mind the next time they’re at the hardware store.
22. The Real Meaning of Trust
The sleek and minimalist design of this billboard conveys a sense of reliability and strength. These signs were put up around Chicago and Indianapolis as part of a “Trust in Your Hands” campaign that encouraged customers to submit their interpretation of the company’s slogan. No doubt a successful and memorable advertising endeavor.
21. Spotify; They Really Know You
Spotify’s ads all follow a common theme; they’re fun, creative, and they really know you. So it’s no surprise that they would come up with this clever billboard idea, which plays with the fact that Spotify has a musical insight into what’s going on in your life. After all, what artificial intelligence would know you better than the one who tracks the music you listen to?
21. Spotify; They Really Know You
Music is such a personal thing to people, these billboards make it feel like Spotify will be there as your personal music buddy! But seriously, we have to ask, why DID that one person play “Sorry” 42 times on Valentine’s Day? Are they okay? Here’s to hoping they weren’t going through a major breakup!
20. A Triple Threat Billboard Concept
Now, this is the kind of message that isn’t super easy to get across but these advertisers really nailed it. They decided to use a billboard that shifted between three separate images, each one showing the same person in the same work outfit getting a little bit older. It’s not difficult to guess the meaning of this advertisement, even if you’re only looking at it for a brief moment.
20. A Triple Threat Billboard Concept
This sign is encouraging you to forget about hopping from job to job and find yourself a career you can settle into for the rest of your life. Moving billboards like these allow for a lot more space to be creative, and that’s exactly what the advertisers behind this were able to accomplish.
19. A Pain Killer for Even the Most Intense Headaches
Tylenol is a painkiller and fever reducer that almost everyone is familiar with. When you have an intense pounding headache the first thing you think of doing is popping a pain killer. This brand wants to make sure that it’s the first drug you reach for once you feel that pain in the center of your head. And what could symbolize a pounding heading more than a wrecking ball?
19. A Pain Killer for Even the Most Intense Headaches
If you’ve ever had a major headache or migraine before, you know it can truly feel like a wrecking ball has just burst through your forehead. Just looking at this billboard probably made people shudder with how realistic it looks. Better make sure your medicine cabinet is stocked, you never know when the next one might hit!
18. The Most Irresistible Cheesy Pizza
Nothing says a pizza is hot, fresh, and delicious than having the cheese go all stringy when you grab a slice. Donatos is a pizza brand that wanted to show people just how tasty and irresistible their pizzas are by literally having the model in the billboard next to theirs steal a slice! Even she can’t keep herself from getting a taste, it’s just that good.
18. The Most Irresistible Cheesy Pizza
If fictional people can’t resist grabbing a slice of this melty pizza, then real people (who don’t live on billboards) don’t stand a chance! They really went the extra mile to get creative and make their pizza look extra mouth-watering. We bet you’re thinking of ordering delivery just looking at it.
17. Showing Exactly What Your Product Does
Now this one has to be the most straightforward billboard of them all, it doesn’t get more minimalist than this. Not to mention a super cost-effective one, it probably cost a fraction of the usual price to create. Forget images or symbolism, this advertiser went for the biggest risk possible by creating this totally see-through billboard. The only addition they added was a search engine around the frame with the search query “real-time weather reports”.
17. Showing Exactly What Your Product Does
And naturally, whatever the skies were like at the moment would be what the actual weather is. There isn’t anything more real-time than ACTUAL real-time, what an incredibly creative concept. Kudos to whoever thought this one up, it’s a super creative idea that uses a real environment to send a message.
16. The Coolest Interactive Airline Ad
This digital billboard for British Airways is one of the most creative interactive billboards we’ve ever seen. This airline’s ad works in a pretty ingenious way, whenever a plane flies overhead the boy on the billboard stands up as the name of the flight appears on the sign. You could probably keep yourself entertained all day watching the planes fly by.
16. The Coolest Interactive Airline Ad
This is definitely a cool way of using technology in an ad while still keeping the feel of a traditional billboard, making it stand out even more. We bet that whoever saw the exciting destinations these planes were arriving from began to feel the itch to go travel, and that’s precisely the goal that this airline wanted to accomplish.
15. All the Possibilities of Lego
There’s not a person in the world who isn’t familiar with Legos. You probably had at least one set as a kid and used them to create and build all kinds of cool things. Well, this Lego poster acts as a mirror that shows you what can be created with just a little imagination, and of course some Legos.
15. All the Possibilities of Lego
Any child, or even adult, who saw this advertisement would probably feel instantly compelled to pick up a set of Legos and start creating. Lego really knows how to tap into people’s desire to create and can get their imagination working overtime, all with a simple billboard like this. Now it’s time for us to find out where we stashed our old Lego sets…
14. Keeping Up with Current Events
All brands like to tie their products into current events, but they don’t always manage to succeed. Oreo is an example of a true success story with this brilliant digital billboard that interacted with an eclipse. Their circular-shaped snack was the perfect visual for an eclipse, we just hope people watched the actual event and not just the screen with the giant Oreo!
14. Keeping Up with Current Events
They also included a hashtag on the billboard, surely there were onlookers who filmed it alongside the eclipse and uploaded the videos to Twitter. This is a pretty great way to get some extra free publicity from a natural event. After watching the eclipse we bet a number of people were craving a glass of ice-cold milk and a certain black and white cookie…
13. Berger: Natural Finish Colors
Berger is a paint company based in India, known for leaving a natural finish with a variety of colors. This ad shows just how natural their paint is, it looks like the sky blends right into the rest of the billboard! The way they were able to pull this visual off is pretty incredible. If that doesn’t show how perfect their paint is, nothing will.
13. Berger: Natural Finish Colors
That’s what we would call taking your slogan super literally, sometimes that’s what it takes to get the message about your product across. This is the sort of billboard that will stand out in people’s minds long after they’ve driven past it, just so long as they were able to catch it during daytime hours.
12. The Goalie with Eight Arms
This creative billboard was advertising the 2008 European Cup, in Vienna, Austria. The man here is a goalie named Petr Cech, widely considered to be one of the best goalies in football. Clearly, this advert is showing that he has incredible skills, he can have his hands in eight places at once! Quite a useful talent for someone who’s meant to block the soccer net. We have to wonder if this sign implies that he’s part octopus…
12. The Goalie with Eight Arms
Whether you’re a big sports fan or not, this advertisement is sure to catch your eye. Perhaps it might even get some non-fans into the sport, after all, who wouldn’t want to see the man with the magical eight hands?
11. Those are Some Pretty Strong Handles
Prestige may be known for their nonstick cookware, but it looks like their products have another outstanding quality that they wanted to highlight: strong handles. Nothing gets a message across like this, having your product take over the structure of the billboard itself. We don’t know how they managed to pull off something like this, but it sure is impressive.
11. Those are Some Pretty Strong Handles
And a billboard this eye-catching is sure to stick out in people’s minds when they’re browsing the cookware section of Bed, Bath, & Beyond. It certainly sends the message loud and clear that this frying pan can handle anything you can dish out. It might even double as a home defense weapon, that’s how powerful it is.
10. Need a New Pair of Jeans?
Levi’s is a pretty renowned brand of jeans, and it’s popular all over the world. But that doesn’t mean that they can’t keep their advertising creative and fresh. This three-dimensional billboard will instantly bring anyone’s memory toward the idea of high-quality jeans, which was precisely the idea they wanted to plant in people’s minds. Perhaps motorists will take a detour to the nearest fashion outlet to pick themselves up a new pair of pants.
10. Need a New Pair of Jeans?
The coolest billboards are the ones that are more than a simple sign, and this one definitely goes above and beyond that. Not to mention it’s hyper-realistic, it really looks like this sign is wearing a pair of denim Levi’s. Not only is it creative, but it also has excellent execution.
9. IKEA Brings You JOY
IKEA is a super popular brand for buying simple, aesthetically pleasing furniture at a good price. People from all over the world furnish their homes with IKEA products. But sometimes it can be difficult to visualize how furniture will look once it’s set up in a room. Well, with this billboard, IKEA takes the work out of the visualization! Not to mention, they’ve hidden a message in this interior design.
9. IKEA Brings You JOY
There’s only one emotion IKEA wants you to associate with this billboard, “JOY”. And perhaps also a minimalist yet functional home design. Whether you’re looking to furnish an entire room or just upgrade your sofa, IKEA is what will come to mind thanks to clever advertising like this.
8. Now That’s What We’d Call a Climbing Shoe
Advertising a shoe could be as simple as showing a picture of them being worn on someone’s feet, but this advertiser wanted to create something a little more out of the box. Now, this shoe isn’t strictly for fashion, its main function is that it’s ideal for climbing. What could be a better way to visualize that than by showing the shoe as if it climbed to the top of the billboard?
8. Now that’s What We’d Call a Climbing Shoe
Not only that, but the lace of this footwear is designed to look like a climbing rope, bringing even more association between the product and its purpose. It was probably no easy task to create the giant shoe for this ad, it looks big enough for someone to live in!
7. The Cleverest Anti-Traffic Ad
At first glance this billboard does not look particularly interesting, just one solid color with a wall of text. But the unusual and bland design of the ad is precisely what compels people to stop and find out what exactly the message is about. Once someone starts reading they will end up hooked on the story the billboard is telling.
7. The Cleverest Anti-Traffic Ad
The Mumbai Traffic Police came up with this clever concept to illustrate the importance of cutting down on cars on the highway. After a driver finishes reading the sign he’ll probably end up feeling pretty ridiculous, maybe it will even get him to consider taking a bus, a train, or even carpooling the next time he commutes to work.
6. Refresh with Coca Cola (and Share it Too!)
This might be the most interesting way an advertisement has blended in with its environment. It may not be the windows of a real apartment complex, but the way this sign has been designed it might as well be! A cool bottle of Coca Cola is such a refreshing beverage that every resident of this building needs to get a taste.
6. Refresh with Coca Cola (and Share it Too!)
Coke is such a prominent brand that they don’t even need to try to be recognized, but nevertheless, they went the extra mile to make something interesting. This was a really creative way to make an ad the focal point of its surroundings. Now instead of the ad getting lost in the space, the space is dominated by the message of the ad.
5. One Very Bright Idea
The best kinds of billboards are the ones that are able to interact with the people passing by. Not everyone is going to care to read a random sign on the street, but they might stop and have a look if it lights up as they pass by. Here The Economist uses the universal symbol of a lightbulb to show how their magazine is filled with bright ideas, perhaps one that might even come from you.
5. One Very Bright Idea
Even from across the street this sign is sure to get people’s attention. Advertising a magazine on a billboard might seem like a boring task, but The Economist found a way to make it interactive as well as interesting. This bright idea may have just earned them some new readers.
4. A Sign that Symbolizes Your Frustration
Not everyone is handy enough to put together furniture by themselves, no matter how clear or well-written the instructions might be. Surely there are some of you out there who have wrung your hands while screaming and crying because you couldn’t figure out how to assemble your brand new bookshelf. Well, IKEA wants you to know that they sympathize with your plight and are here to help!
4. A Sign that Symbolizes Your Frustration
The disarray of this billboard is perfect for the message it’s trying to get across, it’s the perfect picture of what you might feel like when trying to figure out your IKEA assembly instructions. But have no fear, as the sign says, “Is Happy to Help. Our Assembly Service”.
3. Using the Objects in its Surroundings
Without even knowing it, these cars have become a part of the advertisement they’re parked under. This noodle company wants everyone from miles around to know that they pride themselves on the variety of their recipes. How many different ones do they have? Just as many, if not more, than the cars in the surrounding area. With several images of their tasty noodle dishes, this sign is enough for people to check them out.
3. Using the Objects in its Surroundings
The only problem this advertisement might face is not having any cars parked in the lot, but then again, if there aren’t any cars then there probably aren’t any people around to see it. Shortcomings aside, this is a unique sign that makes use of its environment.
2. A Giant and Irresistible Chocolate Bar
How do you manage to convince people that your chocolate bars are outstanding and better than all the rest? Well, Cadbury seems to have one idea for how to send that message across, and in a pretty minimalist way. They simply recreated the image of a giant Cadbury milk chocolate bar with the paper torn off, and a man munching away at the delicious chocolate.
2. A Giant and Irresistible Chocolate Bar
Clearly, if the chocolate is tasty enough, anyone would want to get their hands on it, especially if it’s the size of a giant billboard. We just hope the man up there is a mannequin and not a real person, seems a bit dangerous. Not to mention it would take an extremely long time to finish the whole bar!
1. A Billboard That Blends Into its Environment
If you remember the film “The Day After Tomorrow”, you’ll recall that it follows a series of apocalyptic events that result in the Earth being submerged in an ice age. What better way to visualize what takes place in the movie than to have the poster halfway underwater. The location of this sign couldn’t be more perfect, just one look and any passerby knows exactly what this movie is all about.
1. A Billboard That Blends Into its Environment
We’re sure this billboard wasn’t the main reason this movie was such a huge box office success, but it certainly didn’t hurt. Any fans of action films were sure to get excited when spotting this poster seemingly sinking into the ocean. With advertising like that the film was sure to be a thrill.