An Average American Woman Is Not Size 14

A Change In Clothing

More than anything, Susan hopes that this new information will also help retailers to rethink their products.

If the average size of women has increased, they need to think about their sizing and how their clothing fits their customers.

A Change In Clothing

Yet, this information should be taken with a pinch of salt. Over the course of history, the “ideal” and “average” female body has changed more times than we can count. How long will this average last?